World Expo Shanghai 2010

I have just finished a week in Shanghai; the main purpose of my trip was to participate in a panel session at the CIOB International Construction Conference. For more on this see Patrick’s post CIOB Shanghai Meetings. However, the highlight of the trip was a day spent at World Expo.

The Expo is simply enormous. The site covers a total area of 5.28 square kilometres spread along both sides of the Huangpu River in downtown Shanghai; it includes gardens, wet lands, paved walkways and 100s of new and renovated buildings.

In the two months since opening the Expo has hosted over 20 million visitors and expects over 75 million before closing in October. On busy days over half a million visitors are on the site. Everywhere you look on the site there are queues but the organisers keep things moving, the officials are polite and helpful and the crowd rubs along without friction, maybe even enjoying the experience. From a stakeholder management perspective, expectations are managed and information is readily available, particularly if you speak Mandarin – international visitors are not likely to exceed 5 million.

The China Pavilion dominates the site and is a wonderful experience. For locals to visit the pavilion, someone has to join the queue outside the gates at 6:00am to so when the gates open at 9:00am they can be near enough to the front of the next queue at the China Pavilion to receive some of the 50,000 tickets issued daily to allow them join another queue for 2 to 3 hours to get inside to see and experience the exhibits.

I was more fortunate, the hosts of the CIOB conference were able to arrange VIP access but I can understand why the Chinese pavilion is worth the wait. Its exhibits really are wonderful. There are over 200 countries and international organisations represented, ranging from Tuvalu to the USA; the World bank to the International Council of Museums, as well as numerous major corporations and most Chinese provinces. Almost every pavilion had its queue! In a long day I only managed to see a small section of the total experience but could start to appreciate the overarching purpose of this great festival.

My visit to the Expo was a once in a lifetime experience. If you can’t make the trip personally, you can be a virtual tourist on line at http://en.expo.cn/. Either way World Expo 2010 is well worth the visit.

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